Brompton got in touch after seeing some of the swing tickets and labelling we had produced for Jack Wills. What the team at Brompton were really keen to do was reflect a fun Britishness which the brand embodies within a set of swing tickets and woven labels. Working with the Brompton production team, Studio Bonparte came up with a Highway Code concept; we based the shape and colour of the swing ticket and woven labels around road signs. We then created a set of icons based around road symbols to illustrate the garments performance capabilities in an amusing way. To complete the idea we came up with a logo for the entire concept, which was used on the front of the swing ticket as well as printed onto the sleeves of some of the garment in reflective ink.
The icon set was very versatile and Brompton ended up using it across a wide range of marketing material
Following on from this successful project, Brompton asked to work on a rework of the luggage labelling. They tasked us to create a set of labelling which would sit with the apparel but yet be unique and stand on its own. For this we took the road sign theme which had been so successful but focused on green road sign instead. What we ended up creating was a set of very unique labels that sit perfectly with the apparel range. Each piece of luggage had a fold out booklet label, with custom illustrations of the product,
The luggage range was broken down into 4 clear categories; Transit; bags which are used to store your bike on a plane or train. Metro; bags for inner city commuting. Community; bags that were made in collaboration with another brand. Borough; bags big enough for a weekend getaway. For each category we designed an unique logo, in fitting with what we’d created for the apparel line, subtly updated for each section to reflect the type of journey the customer could make with their chosen bag.
