GIFT PACKAGING
Truly asked us to develop a concept for a unique set of gift packaging. The packaging would be a checkout add on, and so price restrictions were less tight than with standard packaging. This gave us the chance to develop something really unique, in the form of a laser cut inner lid, with varying designs based on the size of the box. We took this from conception, through 3D renders, right up to factory ready artwork.
We also worked on some conceptual packaging; designed specifically for the launch event. Truly wanted something really unique that the invitees would treasure and not want to throw away. The package was to house the Truly constellation votive and candle, the design of which were both Astrology related. We explored this concept further by designing a packaging which had lighting build in, and a constellation cut out in the lid , activated when the lid is lifted, creating a oversized projection torch. This was to accompany a personalised invitation which would be sent out to influencers and celebrities.
WEB STORE
As well as packaging we undertook a number of template designs for website pitching. Truly had a coding team but they didn’t feel that their vision was being translated into the website design.
We were tasked with creating a number of simple templates that could be used by the coding team to enable them to better understand the vision of the brand whilst still sticking within recommended sizing limits for text and imagery. We created a number of simple slides for mobile, tablet and laptop to illustrate the way image, text and icon should be combined.
TRULY FASHION PRINT
We also undertook a set of repeat prints for the Truly swimwear collection. Based around the ocean to draw attention to the Truly sustainable ethos, these were poppy bright repeats. Created from conception to repeat factory ready artwork.
